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Best Buy – AR software application and kiosks

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Initially created to support Best Buy's opening of their first UK store at Lakeside, Thurrock, we were asked to develop an Augmented Reality application which was "triggered" on screen by a customer holding a DM leaflet with a Best Buy logo up to the webcam.

The AR app showed the Best Buy store "landing" like a spaceship in UK. The application was interactive using touch screen to deliver promotional messaging to customers.

We also developed a fixed kiosk concept for use at the store and an innovative mobile AR kiosk which is used at key consumer traffic flow locations to drive awareness of a new Best Buy store and drive visitors to the location.

Software and hardware are now being used to support all Best Buy's store opening throughout the UK.