Why now

It seems for years the Mobile industry has been saying this is the year of Mobile Marketing - for the first time, those people are right. The fact that thousands of people a day are signing up to all-inclusive data packages and you can get unlimited mobile web access for a few pounds a month, means the old consumer barrier of uncertainty and fear about data charges is fast disappearing.

Also consumers are starting to use the increased functionality of new phones, downloading an application is no longer a mystery, as Apple have proved with over 1.5 billion iPhone downloads already.

Over 80% of phones in UK (according to the DMA) have Internet access and Nielsen recently reported that the number of users of the mobile internet goes up 25% every three months.

That's why we are convinced now is the time.