"Our primary skill set is understanding our client’s needs and then applying the right technology application to deliver the right solution. To do this we need to know and understand our clients business as well as how to utilise a technology."

2D Barcodes

Another technology solution we are excited about is 2D Barcodes.

What are they?
Briefly, linear barcodes became widely used as a way to hold information but a new market requirement developed for codes which could hold more data in a smaller space.

2D QR(Quick Response) Barcodes emerged in response to these needs, containing information in both the vertical and horizontal directions, whereas a traditional bar code only contained data in one direction - and so were able to contain a considerably greater volume of information.

Tried and trusted technology
Over the last 6 years, 2D codes have become widely used across the Far East and are now already used every day by over 80 million consumers. The most frequent use of 2D Barcodes is to give fast, convenient access to the mobile internet.

Some of the things you can do with a 2D Barcode include:

• Shopper Marketing - 2D Barcodes can be used to provide shoppers with 100% personalised messages whilst they are shopping - take a look at our Personal Shopper Marketing schematic for further information
• Make existing adverts work harder and faster - Newspapers, magazines and poster advertising containing a mobile link give consumers instant, anytime access to any/all sales and marketing information
• Show me more, tell me more - Sales videos, TV commercials, movie trailers, music delivered direct to mobile from printed media - perfect for product launches and delivering integrated multi-media marketing campaigns
• CRM - Automatic build of history of individual customer's response to promotions/advertising
• Printed material is never out of date - Simple update to the mobi site ie. pricing/offers/stock, means adverts/brochures can always provide the most up to date information avoiding expensive re-prints
• The next generation of Text to Win promotions - Snap to Win, using 2D codes, can provide significantly more consumer information, marketing benefit and customer engagement than Text to Win
• 100% Paperless ticketing solution - Fully automated system which can be tailored to any event/venue/printed token. Ability to load pre-paid goods onto entry ticket - redeemed at entrance or point of sale by scanner
• Voucher Collection made easy - No more cut, collect, post - customer simply snaps a voucher code and Platform automatically registers collection - immediately last voucher is snapped, customer receives SMS notification
• Loyalty - Can deliver the next generation of loyalty, by automatically creating and updating a mobile database which can be used to deliver specific offers to individual customers
• Packaging/POS, providing consumer information - Nutritional /environmental/legal information is held on mobi site, accessed through technology link. POS/on-pack can become truly interactive - for consumer information or promotions.
• Asset Tracking – 2D Barcodes can be used to track assets at all stages through a supply chain by giving a real-time read on where a product is at any time. The same code can actually provide different users with completely different information – a consumer reading a code can get one set of information, an Operations Supervisor can get a totally different set of data.