Not just technology for technology's sake, but solutions which can deliver real standout to advertising and promotions. Solutions which can form a seamless link between offline or online campaigns and the mobile channel, and which crucially can help to deliver a long-term, precisely targeted CRM programme

Augmented Reality

What's the story?
Now, by simply holding a visual image or even a product under a web cam or mobile phone camera, a 3D animated image (or video or text) can appear on the PC or handset screen. Basically, AR uses the state of the art image-processing and rendering technology, to bring together 3 dimensional images in real world environments. It's exciting because it results in a whole new world of visual opportunities and interactions between real and virtual images.

What does this actually mean?
For the first time, interactive 3D objects, video or text can be integrated into any printed media. providing immediate media cut-through and significantly increasing stand-out and impact of advertising and promotional messages. Simply, it's the WOW factor guaranteed for your advertising and lets your customers interact with your brand like never before.

It brings products to life, lets your customers interact with your brand like never before. It can massively increase the leverage of your sponsorship budgets.

But AR has far more marketing applications than just creating hugely impactful advertising - it can be used for instant win promotions, exhibitions, virtual showrooms, fashion and furniture retail to name but a few.
Just have a look at some of these videos –

The Unifeye platform
It's how we deliver AR to a broad range of industries and sectors. Developed as a comprehensive technology platform, Unifeye makes it possible for users in many different fields to realise their innovative Augmented Reality applications. The result is a wealth of new opportunities not only for visualisation but also for the interaction between virtual/real environments, which have many, many uses in marketing, industry and consumer applications.

On what platforms can AR be used?

m2end is the official UK partner of metaio, the world-leading AR software development house. We are the only company that can offer the whole spectrum of AR applications, using the tried and trusted Unifeye platform to deliver the highest quality.

PC apps – now using Flash in the Unifeye platform guaranteeing not only premium quality but also the best consumer experience for online apps.

Kiosk based apps – ideal for retail, exhibitions, conferences and any fixed location> By configuring the kiosk, we can deliver highly innovative and interactive AR experiences, we can also design and supply bespoke kiosks to suit any requirement.

Mobile apps – using the junaio AR browser, we supply a full range of location-based services for smartphones.
However, we are also the only company that can offer 3D Image recognition AR through smartphones as well – simply point your handset at an advert or point of sale and see a 3D image on your phone screen.