Not just technology for technology's sake, but solutions which can deliver real standout to advertising and promotions. Solutions which can form a seamless link between offline or online campaigns and the mobile channel, and which crucially can help to deliver a long-term, precisely targeted CRM programme

Augmented Reality

What's the story?
Now, by simply holding a piece of paper with an AR marker on it under a web cam or mobile phone camera, a 3D animated image can appear on the PC or handset screen. Basically, AR uses the state of the art image-processing and rendering technology, to bring together 3 dimensional images in real world environments. It's exciting because it results in a whole new world of visual opportunities and interactions between real and virtual images.

What does this actually mean?
For the first time, interactive 3D objects can be integrated into any printed media. providing immediate media cut-through and significantly increasing stand-out and impact of advertising and promotional messages. Simply, it's the WOW factor guaranteed for your advertising.

It brings products to life, lets your customers interact with your brand like never before. It can massively increase the leverage of your sponsorship budgets.

Like to know more - just read on.

The Unifeye platform
It's how we deliver AR to a broad range of industries and sectors. Developed as a comprehensive technology platform, Unifeye makes it possible for users in many different fields to realise their innovative Augmented Reality applications. The result is a wealth of new opportunities not only for visualisation but also for the interaction between virtual/real environments, which have many, many uses in marketing, industry and consumer applications.

The applications include: